Automate your success with e-mail marketing from eGENTIC
eGENTIC is your reliable partner on the way to effective and target-orientated email marketing. With our experience and expertise, we can help you develop a customised email marketing strategy and take your email marketing campaign to the next level.
Email marketing services from eGENTIC - your success story starts here
Email marketing is our passion. At eGENTIC, we are specialists in this field and offer you customised solutions that are tailored to your specific needs and objectives. Our services cover the entire email marketing process - from developing an email marketing strategy and managing email marketing campaigns to analysing and reporting. Here you will find an overview of our most important services:
Development of an e-mail marketing strategy
As your partner, we start with a comprehensive market analysis, identify your target group, create future-proof content plans and determine the optimal sending times. We use our expertise to create attractive email templates and develop a content plan that is tailored to your target market and delivers added value. We rely on tips and best practices such as responsive design, clear CTAs (call-to-actions) and consistent branding that best represents your company. Our goal is to build lasting relationships with your audience and increase your brand awareness. In addition, through constant testing and optimisation, we ensure that your email strategy is not only up-to-date, but also relevant and future-oriented.
Email marketing campaign and campaign management
We pursue clear goals with our comprehensive email campaign management. We focus on audience analysis, segmentation, personalised content and optimised subject lines to generate leads, increase engagement and drive conversion optimisation. By using advanced email marketing software and tools for A/B testing and campaign analysis, we ensure that your marketing emails achieve the best possible ROI and don't end up in the spam folder.
Analysis and reporting according to current best practices
Our work does not end with sending your emails. Analysing and reporting is an important part of our email marketing services. We provide detailed insights into campaign performance and analyse key metrics such as open rate, click-through rate, conversions and ROI. With advanced tracking and email marketing tools, we understand the user behaviour and interactions of your target group in order to precisely optimise future campaigns.
Flexible billing of e-mail campaigns
There are no hidden costs with us and customers appreciate our open communication and advice. Our transparent and flexible billing structure is designed to meet the different needs and budgets of our customers. We offer customised billing models and place great emphasis on enabling you to accurately assess the ROI of your email marketing campaigns. We also offer customised solutions because at eGENTIC, your success is at the centre of everything we do. Contact us now and let us write your success story together.
What is email marketing?
Email marketing is a powerful tool for customer retention and acquisition. Targeted promotion of products and services through newsletters creates a direct line of communication between your organisation and your customers. It involves a number of components, including collecting and segmenting email addresses, designing attractive email templates, writing engaging subject lines and content, and sending and monitoring email marketing campaigns on a regular and automated basis. In addition, A/B testing, analysis and optimisation are equally important to improve the performance of your campaigns and achieve your marketing goals.
In short, email marketing is not a one-time event, but an ongoing process that requires constant adaptation and optimisation. With the right email marketing strategy and execution, it becomes a powerful marketing tool that ultimately leads to higher conversion rates and more customers. Email marketing is a crucial part of any effective digital strategy for inbound marketing and online marketing, especially in the e-commerce space.
Advantages of an email marketing campaign
From the registration form to the sending of the newsletter to the effective promotion of products and services - email marketing offers numerous advantages that make it an indispensable part of a comprehensive marketing strategy:
- Generation of leads and conversions: Professional email and newsletter campaigns are an effective method of generating leads with minimal effort.
- Brand building and building trust: Email marketing can help build trust, attract new customers and strengthen your brand.
- Minimised wastage: Interest-based campaigns and target group orientation enable very precise targeting of your target group.
- Customer Journey: With email marketing, you can guide your customers through the purchasing process in a targeted manner and address them at different stages.
- Excellent tracking: Interactions with emails can be easily tracked to gain important insights.
- Recording customer needs: Customer needs can be recorded and integrated into your corporate strategy through the responses to emails and newsletters.
- Automation and predictability: With email autoresponders, emails can be sent in an automated and planned manner, which increases the efficiency of your campaigns.
- Higher conversion rates: Email marketing reaches an interested target group that may already be a customer of yours, which increases the chances of further conversions.
Why should I use email marketing?
In the fast-paced world of online marketing, email marketing is an ever-growing aspect that has firmly taken its place. It offers the opportunity to promote a specific product or deliver new products directly to your customers' inboxes. This popular tool creates a direct channel for a personalised approach to incentivise and reach potential customers. With email marketing, you can create mailing campaigns with eye-catching subject lines that encourage your readers to open your message and take the desired action. Automation in email marketing ensures that your messages always arrive at the right time. This ensures that your brand remains present with your customers.
Optimise email marketing: An investment in your future
Email marketing is more than just an effective method of advertising and customer acquisition - it's an investment in the future of your business. Here are some reasons why it's worth investing in email marketing:
- Sustainable increase in performanceStrategically targeted email campaigns allow you to sustainably increase your company's performance. Through a personalised approach and targeted content, you can reach your customers on a personal level, which leads to greater interaction and loyalty.
- New customer acquisitionEmail marketing is a powerful tool for acquiring new customers. By using lead generation strategies, high quality email addresses can be collected from potential customers who may be interested in your products or services.
- Strengthening customer loyaltyRegular newsletters and emails keep your customers up to date with your latest offers and news. This promotes customer loyalty and ensures that your brand remains in the memory of your customers.
- ReactivationEmail marketing also offers the opportunity to reactivate inactive customers. You can use targeted offers and reminders to encourage customers to visit your online shop again.
So successful email marketing is not just a way to increase sales in the short term - it's a long-term investment in the stability and growth of your business. Contact us now with no obligation and find out how our email marketing services can help you invest successfully in your future.
Technical tracking methods for emails and newsletters
In our email marketing service, we emphasise advanced tracking methods to gain detailed insights into the performance of each campaign. We use a combination of state-of-the-art technologies, marketing tools and proven techniques to collect and analyse precise data - whether you want to measure the open rates, clicks or conversions of your mailings. Our tracking methods include
- Open Rate Tracking: We use invisible tracking pixels to record when and how often an email is opened. This provides information about the effectiveness of subject lines and the optimum time to send them.
- Click-Through-Rate (CTR) Tracking: Each link contained in the email is provided with a unique tracking code. This allows us to track exactly which links are clicked, which provides valuable information about the interests and preferences of the recipients.
- Conversion Tracking: By integrating tracking codes on your website, we can record which actions recipients take after clicking on a link in the email. This includes registrations, downloads or purchases that allow direct conclusions to be drawn about the conversion efficiency of your email campaign.
- Bounce Rate Tracking: We monitor the deliverability of emails and classify bounces into hard and soft bounces. This data helps us to improve email list quality, optimise deliverability and conduct successful email marketing.
- A/B testing: We conduct continuous A/B testing for each mailing to optimise various elements of the email campaigns, including subject line, call-to-actions, content and design.
- Integration with CRM systems: By synchronising with CRM systems, we offer seamless collection and analysis of customer data. This enables a personalised approach to the target group and improves the overall effectiveness of the campaigns.
Utilise the power of e-mail marketing with eGENTIC!
We realise that no two companies are the same, and we know that individual challenges require individual solutions. That's why our team of experts at eGENTIC are here to help you on your journey to email marketing success. Whether you're looking to increase engagement, improve conversion rates, market products or services, or simply get more out of your email campaigns, we're ready to help. Contact eGENTIC today to find out how our email marketing services can boost your business.